Visual Appeal: An engaging and visually appealing design that captures attention and communicates the brand's identity effectively. This involves thoughtful use of color schemes, typography, imagery, and whitespace to create a pleasing overall aesthetic.

User Experience (UX): Prioritizing user experience is essential. This involves designing intuitive interfaces that are easy to navigate and understand, ensuring that users can quickly find the information they need. A user-centric approach involves considering user personas, conducting usability testing, and optimizing for accessibility.